Why Your Business Needs to Use Instagram Reels

If you’re an Instagram user, surely you’ve heard about Instagram Reels, the highly successful feature on the app has been around for a year now, but it’s surprising how many businesses have failed to jump on the incredible growth that the feature offers.

Reels are Instagram’s retaliation to the social media phenomenon that it Tik Tok (Your business should also be taking advatage of TikTok by the way). The concept of both these apps is to share short, eye catching video content.

Now that Reels are a part of Instagram, users can share both photos and short videos in one app and not surprisingly, many people have ditched Tik Tok and gone all-in on Instagram. This means that there are now more people than ever spending more time scrolling through their Instagram feeds – which means more people to potentially see your business and convert into potential customers.

Here’s are a few reasons why your business absolutely needs to use Instagram reels:

Instagram’s Algorithm Favors Reels Users

Like any other social media platform, when a new feature is released, they try to encourage more people to start using it. For this reason, users of these new features often get priority when sharing their content. This is currently the case with Instagram Reels. Users are seeing higher reach and engagement on their reels than any other type of Instagram content.

This is Instagram’s algorithm rewarding early adapters by showing their content more frequently across the platform. Want more people’s eyes on your business? Start posting reels consistently! (And make sure the videos are high quality – Instagram is known to deprioritise low res and blurry video content).

Reach A New/Wider Audience

Keep in mind that not everyone prefers to take in information in the same way. Some like to read, some prefer visuals, others listen to audio – so to only post one type of content is to alienate a huge portion of the Instagram community These days, a high percentage of social media users prefer video content over anything else. The best way to connect with them? You guessed it: video content… and more specifically, Reels.

Showcase Your Personality & Brand

Instagram Reels are great because they allow you to show another dimension of yourself (or your business) with the community your brand is building. Photos and written posts have their place, but videos really showcase your personality, your vibrance, and your knowledge in a different (some might argue more effective) way. Thus, Reels are an excellent way to get your brand message out there.

How We Can Help

What’s the best way to stand out on platform that’s already starting to become pretty saturated? Simple, make content that’s heads and shoulders above what everyone else is making, and that’s where we come in. Here at Tell Tale Films, we specialise in creating high end commercial and social content, and yep you guessed it, that includes reels. Most people are just using their phones to capture mediocre quality content. Why not use us and our specialist knowledge and high end video production equipment to do all that work for you.