Perthyn product video - Case Study
the brief
The brief for this Perthyn product shoot was to create a 30 second product video to be used on social media to launch the product. Perthyn is a non-alcohilc gin brand distilled in Cardiff, the brand was created by Welsh Rugby legends Shane Williams, James Hook, Mike Phillips and Lee Byrne. The video needed to be 15-30 seconds long and Perthyn wanted the film to evoke a sense of class and elegance, whilst at the same time harking back to its heritage as a Welsh brand.
“Twm and the team really overdelivered on this one, they went above and beyond to create something really special” - Cardiff Distillery
The idea
I really wanted to go above and beyond on this video, the budget was very small but I didn't want that to get in the way of an ambitious vision. The idea I settled on was to embrace Wales’ mining heritage, and I did this by creating an abstract environment that was dark and mood that also evoked the feeling of a deep mine seemed perfect for me. The dark atmosphere of the background also made it easy for the focus to also be on the product.
The Process
To bring this concept to life took a lot of thought, I initially considered constructing small miniature sets to act as a backdrop, but after some consideration I decided the best approach would be to shoot the product on a black backdrop. I decision to shoot on a black backdrop was to create accurate reflections, but still be able to mask the product out from the background and place the product in the computer generated environment. The reason for this instead of traditional green screen was reflections. As you can imagine with filming a glass bottle, reflections are your worst enemy. And even more some when you bring a green screen into the equation.
Another creative decision was to keep the camera still in most of the shots and to create the motion through light and atmosphere. By doing this it creates an almost ethereal and dreamlike mood that I wanted to capture to enhance the elegance of the video.
For more information about our Product video work, head over to our Product Films Page.
